Channel Marketing Lead
What does the Channel Marketing Lead do?
The Channel Marketing Lead is responsible for developing, managing and implementing strategic initiatives for our channel partners, ensuring they have access to relevant and timely content that actively assists the sales cycle. Working with the Group Marketing Manager and wider team, you will shape go to market strategies, strengthen channel partner relationships, and deliver exciting integrated programmes designed to improve market share and penetration into target markets and geographies that optimise revenue.
What we expect from the Channel Marketing Lead
Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners.
Design, produce and deliver marketing materials and “tool kits” appropriate to our channel partners
Manage the partner on-boarding process and customer retention programme ensuring all programmes are joined up, delivered on budget, monitored and measured.
Developing and overseeing the marketing plan for specific channels within the organization.
Implementing channel campaigns in order to expand market share and pursue aggressive growth targets.
Working closely with all aspects of the business to gather product and channel insights.
Working closely to the product and corporate marketing teams you will support brand development and experiential activities.
Utilize data and shopper insights to provide recommendations to drive category distribution and market share
Overseeing day to day channel operations in both local and international markets.
Understanding changing and differing priorities depending on territories and how these impact channel marketing.
The skills, experience and behaviours we look for
Sound understanding of the commercial drivers for the business and be adept at using data and applying new methodologies, tools and technologies to develop and communicate insights
Is flexible and adaptable in approach
Confident presenter, ability to influence and negotiate
Able to effectively problem solve and use initiative
Understanding of immediate operational priorities alongside a strategic 3-5-year view
Demonstrable time and budget management capabilities
Excellent verbal and written communication skills with the ability to communicate at all levels
Understanding external stakeholder relationships and developing these
Ability to constantly deliver high quality results
Innovative and creative
Ability to work with minimal supervision with an ability to plan and prioritise own workload to ensure all deadlines and deliverables are met
Good understanding of technology marketing with experience of developing go to market models.
Track record in producing compelling product marketing plans that analyse customer needs, market conditions and prioritise key customer requirements.
Excellent commercial acumen with experience managing budgets
Analytically minded with the ability to analyse data / research
Excellent attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits