Marketing Automation Lead

Working in collaboration with the Head of Content and the wider content team, the Marketing Automation Lead is responsible for driving the email marketing and lead generation/nurturing strategy for Nominet’s new products and services. Experience of using HubSpot is essential for this role. 

Up to £41,000
Type of Hire
Ref No

Job Responsibilities

  • Be the go-to person for marketing automation in support of Nominet’s new products and services, currently encompassing Cyber Security, Registry Services, and Digital Spectrum Management
  • Work closely with the Digital Communications Lead to ensure that the email marketing strategies across the business are aligned
  • Map customer journeys and buying cycles, creating campaigns and workflows that support them
  • Improve marketing’s contribution to pipeline and revenue through expert knowledge and implementation of marketing automation
  • Maintain a good working knowledge of the industries encompassing Nominet’s diverse product and service offering, particularly the world of cyber security
  • Use the CMS (WordPress) to help maintain internal and external website content where relevant, particularly lead generation landing pages
  • Be a bridge between the content team, the wider marketing team, and the teams responsible for the new products and services strategies
  • Monitor trends in the digital marketing industry at large
  • Analyse campaign data and results in order to drive improvements
  • Support all areas of the content team responsibilities as appropriate
  • Liaise with agencies and freelancers, as required 

Interpersonal Skills

  • Works effectively as ‘part of the Company team’, communicates positively at all levels both internally and externally
  • Works effectively as part of a department team, recognises areas where support is required and offers assistance
  • Is flexible and adaptable in approach
  • Takes an active role in personal development and frequently reviews individual objectives and attends training sessions as required
  • Professionally manages customer communications
  • Professionally manages workload and conflicting priorities
  • Able to effectively problem solve and use initiative
  • Able to influence individuals internally and externally
  • Able to work on own initiative
  • Excellent eye for detail
  • Strong copywriting, editing and proof reading skills

Key results/Outputs and deliverables

  • Take ownership of the marketing automation process
  • The successful operation of HubSpot as a lead generation and nurturing platform, and keep campaign structures and databases clean
  • An increase in engagement metrics through systematic improvements and A/B testing

Professional skills, background and profile

Background & profile:

  • Experience of using HubSpot
  • Demonstrable ability to understand and work with new technologies
  • Interest in the application of new technology to solve problems and business issues
  • Enquiring mind, interest in how things work
  • Basic understanding of the Internet industry
  • General marketing knowledge
  • Good communicator – influencer with good presentation skills
  • Innovative and creative
  • Proven verbal and written communication skills
  • Strong commercial acumen
  • Able to analyse data
  • Professional and credible
  • Excellent reporting skills 
  • Strong organisational and planning skills
  • Work well to tight deadlines
  • Focus on attention to detail