Inbound Marketing Lead

What does the Inbound Marketing Lead do?

Working in collaboration with the Product Marketing Lead, Cyber PR and external content agencies (as appropriate) along with the wider marketing team, the Inbound Marketing Lead is a pivotal role to drive, deliver and analyse the effectiveness of our Cyber Security campaigns. You are responsible for the strategic approach and the day-to-day management of marketing operations across all of Nominet Cyber Solutions' B2B enterprise marketing nurture streams. Experience of using both HubSpot and Salesforce is essential. 

Type of Hire
Ref No

What we expect from the Inbound Marketing Lead

Be the go-to person for marketing automation in support of Nominet’s Cyber Security Services.

Work closely with the marketing & PR team to ensure that the email marketing strategies across the business are aligned

Map customer journeys and buying cycles within HubSpot, creating campaigns and workflows that support them

Manage the integration between HubSpot and Salesforce, ensuring that both tools are working effectively together and successfully diagnosing and fixing issues when they occur

Improve marketing’s contribution to pipeline and revenue through expert knowledge and implementation of marketing automation

Maintain a good working knowledge of the industries encompassing Nominet’s diverse product and service offering, particularly the world of cyber security

Use the CMS (WordPress) to help maintain internal and external website content where relevant, particularly lead generation landing pages

Be a bridge between the content team, the wider marketing team, and the teams responsible for the new product and service strategies

Monitor trends in the digital marketing industry at large

Analyse campaign data and results in order to drive improvements

Support all areas of the content team responsibilities as appropriate

Liaise with agencies and freelancers, as required

The skills, knowledge and behaviours we look for

Significant experience of using HubSpot and Salesforce

Demonstrable ability to understand and work with new technologies

Excellent copywriting, editing and proof reading skills

Interest in the application of new technology to solve problems and business issues

Enquiring mind, interest in how things work

Basic understanding of the Internet industry

General marketing knowledge

Influencer with good presentation skills

Innovative and creative

Proven verbal and written communication skills

Good commercial acumen

Able to analyse data

Excellent reporting skills 

Excellent organisational and planning skills

Focus on attention to detail

Is flexible and adaptable in approach

Able to effectively problem solve and use initiative

Able to influence individuals internally and externally