Paid Search and AdWords Account Executive

Working in collaboration with the Head of Marketing Planning Insight and Analysis the Head of Content and the broader Marketing team, this role is responsible for optimising use of PPC advertising across a variety of channels, including customer segmentation targeting, maximising reach and PPC effectiveness against agreed targets and ensuring measureable quantifiable ROI.

Department
Marketing
Salary
Up to 23K
Location
Oxford
Term Length
Permanent
Ref No
228

Job Responsibilities

  • Day-to-day management of AdWords, Bing Ads, Google Display Network, and paid social campaigns
  • Make recommendations and advise on how campaigns can be improved and optimised to meet business KPIs, in conjunction with Web Optimisation Lead
  • Perform keyword research to build campaigns and share findings with Web Optimisation Lead
  • Daily maintenance and monitoring of keyword bids, impression share, quality scores and overall performance measurement reporting
  • Track & analyse results to identify potential opportunities for improvements
  • Create relevant ad copy to increase CTR and quality score to lower CPC
  • Implementation of A/B and multivariate testing to continuously improve ROI and performance
  • Creative copy performance monitoring, testing and optimisation
  • Provide landing page recommendations and insights from a paid search perspective
  • Provide monthly reporting to support the management team
  • Liaise with internal teams to ensure coverage of key categories & products in the search landscape
  • Stay up to date with the latest developments and trends across the PPC landscape
  • Work with the design team to create assets for display and social campaigns
  • Provide support for digital marketing initiatives as required
  • Analyse feedback/evaluation from each activity for ongoing review

Interpersonal skills

  • Works effectively as ‘part of the Company team’, communicates positively at all levels both internally and externally
  • Works effectively as part of a department team, recognises areas where support is required and offers assistance
  • Is recognised as an expert in own area
  • Is flexible and adaptable in approach
  • Takes an active role in personal development and frequently reviews individual objectives and attends training sessions as required
  • Professionally manages workload and conflicting priorities
  • Able to effectively problem solve and use initiative under pressure

Professional skills

  • Preferably 1-2 years experience delivering successful PPC campaigns
  • Experience with Google AdWords, Google Display Network and Bing Ads
  • A working knowledge of digital marketing, particularly PPC & SEO
  • Excellent problem-solving skills to optimise and drive the best ROI
  • Excellent communication skills and able to work well as part of a team
  • A good working knowledge of Google Analytics
  • Experience with other paid marketing solutions including Facebook, Twitter & LinkedIn desirable
  • Experienced in all presentational packages and have strong presentation skills
  • Excellent organisational skills
  • Innovative and creative
  • Be thorough and precise, consistently delivering high quality results
  • Have experience of taking details of requirements and creating high quality professional reporting
  • Ability to work with minimal supervision with an ability to plan and prioritise your own time and workload to ensure all deadlines and deliverables are met on time and to the required standard
  • Have meticulous attention to detail  to ensure messages are consistent in terms of strategy and brand 
  • Excellent verbal, written and computer skills

Outputs and deliverables

  • Contributes to Nominet and the UK Domain market awareness
  • Contributes to maintaining and communicating brand
  • Contributes to the successful delivery and ROI of integrated marketing campaigns

Background & Profile

  • Preferably 1-2 years of related experience working in a digital marketing / PPC environment
  • Preferably a degree qualification or equivalent
  • General marketing knowledge
  • Proven verbal and written communication skills
  • Able to analyse data
  • Strong analytical and reporting skills
  • Work well to tight deadlines