PPC Executive Oxford

Looking for your next PPC Executive role in Oxford? Join our vibrant marketing team at Nominet: The registry for the UK Domain & earn up to £30K+ benefits.

Working in collaboration with the Head of Marketing Planning Insight and Analysis the Head of Content and the broader Marketing team, the PPC Executive is responsible for optimising use of PPC advertising across a variety of channels, including customer segmentation targeting, maximising reach and PPC effectiveness against agreed targets and ensuring measureable quantifiable ROI.

Department
Marketing
Salary
Up to £30K
Location
Oxford
Term Length
Permanent
Ref No
228

Job Responsibilities

Management of AdWords, Bing Ads, Google Display Network, and paid social campaigns

 Daily maintenance and monitoring of keyword bids, impression share, quality scores and overall performance measurement reporting

Make recommendations and advise on how online digital marketing can be improved and optimised to meet business KPIs, in conjunction with Web Optimisation Lead

 Perform keyword research and share findings with Web Optimisation Lead

Track & analyse results to identify potential opportunities for improvements

 Create relevant ad copy to increase click through rate (CTR) and quality score to lower cost per click (CPC)

 Implementation of A/B and multivariate testing to continuously improve ROI and performance

 Creative copy performance monitoring, testing and optimisation

 Provide landing page recommendations and insights from a paid search perspective

 Provide monthly reporting to support the management team

 Liaise with internal teams to ensure coverage of key categories & products in the search landscape

 Stay up to date with the latest developments and trends across the PPC landscape

 Work with the design team to create assets for display and social campaigns

 Provide support for digital marketing initiatives as required

 Analyse feedback/evaluation from each activity for on-going review

 

Interpersonal skills

Works effectively as ‘part of the Company team’, communicates positively at all levels both internally and externally

Works effectively as part of a department team, recognises areas where support is required and offers assistance 

Is flexible and adaptable in approach

Takes an active role in personal development and frequently reviews individual objectives and attends training sessions as required

 Professionally manages workload and conflicting priorities

 Able to effectively problem solve and use initiative under pressure

 

Professional skills

Demonstrated experience delivering successful PPC campaigns

Experience with Google AdWords, Google Display Network and Bing Ads

A working knowledge of digital marketing, particularly PPC & SEO

Excellent problem-solving skills to optimise and drive the best ROI

Excellent communication skills and able to work well as part of a team

A good working knowledge of Google Analytics

 Experience with other paid marketing solutions including Facebook, Twitter & LinkedIn desirable

 Experienced in all presentational packages and have strong presentation skills

 Excellent organisational skills

 Innovative and creative

 Be thorough and precise, consistently delivering high quality results

 Have experience of taking details of requirements and creating high quality professional reporting

 Ability to plan and prioritise your own time and workload to ensure all deadlines and deliverables are met on time and to the required standard

 Have meticulous attention to detail  to ensure messages are consistent in terms of strategy and brand 

 Excellent verbal, written and computer skills

 

Background & Profile

Practical experience of Google Analytics and use of Paid Search/PPC Techniques working in a commercial environment

 Preferably a degree qualification or equivalent

 General marketing knowledge

 Proven verbal and written communication skills

 Able to analyse data

 Strong analytical and reporting skills

 Work well to tight deadlines