Product & Partner Marketing Lead

The Product and Partner Marketing lead is responsible for creating and executing successful integrated marketing campaigns that raise awareness and create demand for the core domain name business and new product and services business units. Responsibilities include forging close relationships with key personnel inside the go to market teams to understand value propositioins and deliver campaigns that meet agreed objectives and to develop and build partnerships with third party organisations that help achieve our objectives.

Up to £42K
Type of Hire
Ref No

Job Responsibilities

- To develop and implement marketing activity for the Domain Name (Core) business unit and the new Cyber Security product areas, working closely with the wider marketing team to deliver effective marketing campaign
- Understand end customer needs, identify product requirements, define target markets, undertake competitor analysis and market trends to ensure marketing is aligned with customer requirement
- Manage relevant budgets to ensure marketing spend is within defined financial plans
- Work with the Content team to ensure compelling content is produced and promoted
- Engage the event team to ensure Cyber events are supported by pre- and post-event marketing, are scheduled and executed according to budget
- Work with SEO / PPC team to ensure web sites and paid search are optimised against KPIs
- Optimise use of Hubspot within sector to ensure leads tracked to demonstrate ROI
- Identify and maximise the marketing value of external partnerships, developing propositions for new partnership opportunities, review the commercial benefits and recommend route forward
- Develop effective sales tools for partnership presentations and customer case studies that highlight the value proposition and differentiation
- Maintain a repository of all partnership activities, leads and actions
- Design and manage the creation and production of assets and collateral to support campaign activity
- Provide support for additional marketing initiatives as required
- Analyse feedback/evaluation from each activity for ongoing review

Interpersonal skills

- Works effectively as ‘part of Company team’, communicates positively at all levels both internally and externally
- Works effectively as part of a department team, recognises areas where support is required and offers assistance
- Is recognised as an expert in own area
- Is flexible and adaptable in approach
- Takes an active role in personal development and frequently reviews individual objectives and attends training sessions as required
- Professionally manages internal and customer communications
- Professionally manages workload and conflicting priorities
- Able to effectively problem solve and use initiative
- Confident presenter, ability to influence and negotiate

Professional skills

- Experienced in presentational packages and have strong presentation skills
- Excellent organisational skills
- Innovative and creative
- Be thorough and precise, consistently delivering high quality results
- Have experience of taking details of requirements and creating detailed briefs 
- Ability to work with minimal supervision with an ability to plan and prioritise your own time and workload to ensure all deadlines and deliverables are met on time and to the required standard
- Have meticulous attention to detail  to ensure messages are consistent in terms of strategy and brand #
- Have excellent communication skills with the ability to communicate effectively and create rapport with colleagues and partners 
- Excellent verbal, written and computer skills

Outputs and deliverables

- To create and gain approval of marketing plans for each business area that align with budget and timescales
- To communicate effectively so that plans are understood and resources required are aligned
- Production of high quality sales tools and collateral delivered as required
- Delivery of successful product launches supporting the NPS business teams
- Contributes to Nominet market awareness
- Contributes to maintaining and communicating brand
- Contributes to relationship building with customers and industry partners
- Contributes to the successful delivery and ROI of integrated marketing campaigns

Background & Profile

- Degree education and/or professional marketing qualification
- Track record of successful marketing caree
- Experience in working with Wireless and Connected environments would be an advantage
- Excellent organisational and project management abilities
- Able to analyse data and muli-task
- Comfortable working to tight deadlines, able to handle pressure